EMBER
A new brand for Minneapolis's first private social wellness club.
Client
EMBER
Year
2026
Discipline
Design
Branding
Web Design
Location
North Loop, Minneapolis
Scope
Brand identity
Logo system
Brand guidelines
Print and packaging
Website design
about the project
EMBER is a private social wellness club opening in Minneapolis's North Loop. Fitness, recovery, co-working, dining, and community, all under one roof. Nothing like it existed in the market yet, so there was nothing to borrow. We built the brand from the ground up, from the first sketch of the logo to the website people use to join.
The idea started with the name. Hidden inside EMBER is the word BE. Be connected. Be nourished. Be empowered. Be well. That is the promise of the club: a place to become the best version of yourself. So we pulled the BE out and made it the monogram. It sits at the heart of the identity as a quiet reminder of why people walk through the door.
